Total leads generated.
Social media impressions.
Total cost-per-lead.
Increase in landing page conversion rate.
Azure by Shea Homes is a luxury, million-dollar home community in Paradise Valley, AZ. Sixty-six residences were designed with a unique blend of modern and transitional architecture set against the stunning natural backdrop of Camelback Mountain.
Our goal in partnering with Azure was to increase brand awareness and generate quality leads to sell 66 properties by December 2021. We achieved our goal in just 27 months, despite a global pandemic, supply chain shortages, and the general uncertainty around large investments like a million-dollar home.
Our expertise in real estate marketing allowed us to put together a media plan of action that raised awareness for Azure and generated leads for the local sales team to address. Our recommendation included various digital channels—like display, paid search, and programmatic—combined with a blend of PR, traditional, and other supporting digital strategies managed by the Azure team.
The home-buying experience is typically a complicated, nonlinear process. To maximize success, we also developed a landing page where we drove most of the low-funnel paid traffic to fill out their contact information and self-qualify. Here, potential buyers could learn more about Azure and the surrounding area to help them picture their very own paradise.
Whatever marketing challenges you’re facing, Agital makes a profound impact that reverberates across your business.
“The Shea Homes team has enjoyed working with Agital. They are extremely knowledgeable and very attuned to the trends, and market changes allowing our campaigns to pivot when necessary to continually garner results. With their expertise and guidance, our various digital campaigns have proven successful”
Lynnae Clore, Marketing & Communications Manager, Shea Homes
Advancement through holistic marketing support and strategy.
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