Building trust in the marketplace.

Founded in 1912 to advance trust between buyers and sellers in the marketplace, the International Association of BBBs (IABBB) came to us to help them identify the root cause of declining site traffic and develop a strategy and implementation plan to reverse this trend.

At the start of the project, traffic to bbb.org had dipped to an all-time low, with an average monthly unique session total that was roughly 50% lower than their previous high point.