161%
Increase in paid social impressions.
9.21%
Paid search click-through rate.
$3.91
Cost-per-click on paid search.
Gonzaga University is considered among the top value in higher education, offering small class sizes, employer connections, and a personalized experience that set students up for continued success.
We partnered with Gonzaga to create a robust yield campaign for its Spring 2021 Undergraduate programs, incorporating paid social media, paid search, and landing pages, to encourage enrollment confirmation among potential students.
After discussing the university’s objectives, we proposed a customized campaign that included paid social media and paid search to encourage accepted students to confirm enrollment in the Spring 2021 semester. We also created two conversion-focused landing pages to assist in this effort. One allowed potential students to explore the culture at Gonzaga, and the other demonstrated the overall value of a Gonzaga degree.
In March 2021, we launched our initial project with a series of campaigns for the Undergraduate programs. We focused on two primary themes—what it’s like to #BeAZag and communicating the unique value of a Gonzaga education.
Our comprehensive strategy helped drive accepted students to conversion-focused landing pages, increasing engagement, and the number of enrollment confirmations for Gonzaga’s Spring 2021 semester. Overall, Gonzaga saw a 25.38% increase in enrollments year-over-year—the second-largest first-year class in the history of the school!
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