Shopping for Success

Over the course of the pandemic, Americans drastically shifted the way they shopped. The City of Peoria, AZ wanted to understand how these trends were impacting local shoppers. Through that research, they sought to create a campaign that would tell a compelling story around Peoria's local businesses. The city sought Highnoon's help to provide in-depth market data and create a strong, story-driven campaign that would entice people to shop within this diverse community.